Privacy Notice
Last updated: 15th June 2026
Pryor Analytics respects your privacy and is committed to protecting any personal information you share with us.
This Privacy Notice explains what information we collect, how we use it, and what rights you have.
Who we are
Pryor Analytics provides practical forecasting and analytics tools for small and medium-sized businesses.
Our first product, BayesBlend, is a forecasting service designed for cafés.
For the purposes of this Privacy Notice, "we", "us" and "our" refers to Pryor Analytics.
Contact: mark@pryoranalytics.com Website: www.pryoranalytics.com
What information we collect
We may collect and use the following information when you contact us, fill out a form, or take part in an early adopter pilot:
- your name
- your business name
- your role or job title
- your email address
- your phone number, if you provide it
- information you include in messages, forms, or emails
- basic information about your business, such as business type, location, and areas of interest
- operational business data you choose to provide for a BayesBlend pilot, such as sales dates, product or category sales, quantities sold, prices, revenue, and time periods
For BayesBlend forecasting, we aim to use operational business data only. We do not need customer names, customer contact details, staff names, loyalty data, or any other personally identifiable information for the standard early adopter pilot.
How we use your information
We use your information to:
- respond to your enquiry
- contact you about Pryor Analytics, BayesBlend, or early adopter opportunities
- understand whether our services may be suitable for your business
- provide and improve our forecasting and analytics reports
- prepare demo reports, pilot reports, or related analysis
- ask for feedback on our reports and services
- manage our relationship with you
- keep basic records for business administration
We do not sell your personal information.
Our lawful basis for using your information
Where we use your personal information, we rely on one or more lawful bases under UK data protection law.
For enquiries, emails, contact forms, and early adopter discussions, we usually rely on our legitimate interests in responding to your enquiry, developing our business, and providing relevant information about our services.
Where we need to use your information to provide a service or take steps before entering into an agreement, we may rely on contract.
Where we are required to keep certain records for legal, tax, or accounting reasons, we may rely on legal obligation.
Where we ask for your consent for a specific use of your information, you can withdraw that consent at any time.
How we handle BayesBlend pilot data
For the BayesBlend early adopter pilot, we only require operational business data such as dates, sales totals, item or category sales, prices, revenue, and time periods.
Please do not send us customer names, customer contact details, staff names, loyalty data, payment card information, or any other personally identifiable information unless we have specifically agreed this in writing.
We use pilot data to produce forecasting reports, test and improve our modelling approach, and understand whether the reports are useful for café operations.
Where possible, we will work with anonymised or non-personal operational data.
Who we share information with
We do not sell your personal information.
We may use trusted service providers to help us operate our website, manage email, store files, process forms, or prepare reports. These providers may process information on our behalf only for the purposes we give them.
We may also share information if required by law, regulation, or a lawful request from a public authority.
How long we keep information
We keep personal information only for as long as reasonably necessary.
Enquiry and contact form information may be kept while we are discussing our services with you and for a reasonable period afterwards.
Early adopter pilot information may be kept for the duration of the pilot and for a reasonable period afterwards so we can evaluate feedback, improve the service, and maintain business records.
Operational pilot data may be deleted or anonymised when it is no longer needed for the pilot or product development, unless we agree otherwise with you.
How we keep information secure
We take reasonable steps to protect the information we hold. This includes limiting access to information, using secure storage where appropriate, and avoiding the collection of unnecessary personal data.
No method of transmission or storage is completely secure, but we aim to handle information carefully and responsibly.
Your rights
Under UK data protection law, you may have rights over your personal information, including the right to:
- access the personal information we hold about you
- ask us to correct inaccurate information
- ask us to delete your information
- ask us to restrict how we use your information
- object to certain uses of your information
- ask us to transfer your information in certain circumstances
- withdraw consent where we rely on consent
To exercise any of these rights, contact us at:
Marketing and contact preferences
If we contact you about Pryor Analytics or BayesBlend and you no longer want to hear from us, you can ask us to stop contacting you at any time.
You can do this by replying to our email or contacting us at:
Complaints
If you have concerns about how we use your personal information, please contact us first so we can try to resolve the issue.
You also have the right to complain to the Information Commissioner's Office, the UK regulator for data protection.
ICO website: https://ico.org.uk
Changes to this Privacy Notice
We may update this Privacy Notice from time to time. The latest version will be posted on our website.