Terms of Service
Last updated: 13 August 2026
These Terms of Service explain the basis on which you may use the Pryor Analytics website and any services, reports, forecasts, pilot materials, or communications provided by Pryor Analytics.
By using this website, submitting an enquiry, taking part in a pilot, or using any materials provided by Pryor Analytics, you agree to these terms.
1. About Pryor Analytics
Pryor Analytics provides practical forecasting and analytics tools for small and medium-sized businesses.
Our first product, BayesBlend, is a forecasting service designed to help cafés and similar businesses better understand expected demand, uncertainty, and practical planning considerations around staffing, stock, preparation, and operations.
2. Use of this website
You may use this website to learn about Pryor Analytics, BayesBlend, and related services, submit enquiries, complete forms, and access information about current or future pilot opportunities.
You agree not to misuse the website, attempt to interfere with its operation, submit false or misleading information, or use the website in a way that could harm Pryor Analytics or other users.
3. Enquiries and contact forms
When you submit a contact form, pilot interest form, survey, or enquiry, you agree that Pryor Analytics may use the information you provide to respond to you and manage your enquiry.
Submitting a form does not create a contract, guarantee acceptance into a pilot, or guarantee that any service will be provided.
4. Pilot participation
From time to time, Pryor Analytics may offer free or paid pilot opportunities, including the BayesBlend early adopter pilot.
Pilot participation is offered at Pryor Analytics' discretion and may be subject to separate terms, a pilot agreement, or additional written confirmation.
During a pilot, Pryor Analytics may request operational business data, such as sales, transactions, demand measures, product categories, or other relevant planning information. Unless agreed separately in writing, Pryor Analytics does not require customer names, customer contact details, payment card details, staff personal data, loyalty scheme records, or other unnecessary personal data.
5. Forecasts, reports and recommendations
Any forecasts, reports, uncertainty ranges, insights, or recommendations provided by Pryor Analytics are intended to support business planning and decision-making.
Forecasts are estimates based on available data, modelling assumptions, and relevant external factors where available. They are not guarantees of future performance, sales, revenue, demand, staffing requirements, stock requirements, profit, or business outcomes.
You remain responsible for your own business decisions, including decisions around staffing, stock, preparation, pricing, operations, and financial planning.
6. Accuracy and availability
Pryor Analytics aims to provide clear, useful, and carefully prepared information. However, we do not guarantee that the website, reports, forecasts, or other materials will always be accurate, complete, uninterrupted, error-free, or suitable for every business situation.
We may update, change, suspend, or withdraw parts of the website, pilot, or services at any time.
7. No professional financial or legal advice
Information provided by Pryor Analytics is for general business planning and operational support. It does not constitute legal, financial, accounting, tax, investment, or other regulated professional advice.
You should seek appropriate professional advice where needed.
8. Intellectual property
All content on this website, including text, branding, graphics, reports, templates, models, forecasts, layouts, and other materials, belongs to Pryor Analytics or its licensors unless otherwise stated.
You may not copy, reproduce, distribute, modify, sell, or exploit any Pryor Analytics materials without written permission, except where materials are provided to you specifically for your own internal business use.
9. Client and pilot data
Where you provide business data to Pryor Analytics, you confirm that you have the right to share that data with us.
Pryor Analytics will use submitted data to provide requested services, prepare reports, test and improve forecasting methods, support pilot activity, and communicate with you, in line with our Privacy Notice.
We will not sell your data to third parties.
10. Confidentiality
Where business information is shared with Pryor Analytics as part of an enquiry, pilot, or service, we will take reasonable steps to treat it confidentially.
You also agree not to share confidential materials, reports, models, or documents provided by Pryor Analytics with third parties without permission, unless they have been clearly marked or provided for wider sharing.
11. Limitation of liability
To the fullest extent permitted by law, Pryor Analytics will not be liable for any loss, damage, cost, or expense arising from reliance on forecasts, reports, recommendations, website content, pilot outputs, or other materials provided.
This includes, but is not limited to, loss of profit, loss of revenue, loss of business opportunity, wasted stock, staffing costs, operational disruption, or indirect or consequential loss.
Nothing in these terms excludes or limits liability where it would be unlawful to do so.
12. External links
This website may contain links to external websites or third-party services. Pryor Analytics is not responsible for the content, availability, accuracy, or practices of those external websites.
13. Changes to these terms
Pryor Analytics may update these Terms of Service from time to time. The updated version will be published on this website with a revised "Last updated" date.
Continued use of the website or services after changes are published means you accept the updated terms.
14. Governing law
These terms are governed by the laws of England and Wales.
Any disputes relating to these terms, the website, or services provided by Pryor Analytics will be subject to the courts of England and Wales.
15. Contact
If you have any questions about these Terms of Service, please contact:
Pryor Analytics Email: mark@pryoranalytics.com Website: www.pryoranalytics.com